Assistant Professor of Social and Behavioral Sciences, NYU
Jennifer Cantrell, DrPH, MPA is Assistant Professor in the Department of Social and Behavioral Sciences. She earned her DrPH from Columbia University’s Mailman School of Public Health and her MPA from Columbia University School of International and Public Affairs. She completed postdoctoral training in the National Institute of Drug Abuse’s (NIDA) program for Behavioral Science Training in Drug Abuse Research at National Development Research Institutes in New York, NY. Dr. Cantrell’s research focuses on the impact of policies and population-level interventions, including communications, media and messaging on tobacco and nicotine use, with a primary focus on cigarettes, cigars, e-cigarettes and emerging products. Dr. Cantrell also conducts research on the development of novel cessation interventions for groups that experience disparities in smoking. She is currently PI of a National Cancer Institute-funded study using multiphase optimization strategy (MOST) to optimize a cost-effective, scalable and sustainable smoking cessation treatment package for people living with HIV who smoke in HIV clinical care. Prior to joining NYU GPH, Dr. Cantrell was a Managing Director and Research Investigator at Truth Initiative, a national non-profit research and education organization focused on tobacco use prevention and cessation, where she evaluated and conducted research on national anti-smoking mass media efforts, including the award-winning truth® campaign and the Centers for Disease Control’s Tips for Former Smokers campaign.
Cantrell J, Bingenheimer J, Tulsiani S, Hair E, Vallone D, Mills S, Gerard R, Evans WD. Assessing digital advertising exposure using a virtual experimental protocol. Digit Health 2022 Jun 3;8. 8.
Cantrell J, Xu S, Kreslake J, Liu M, Hair E. Cigar use progression among new cigar March 2024 5 initiators: A two-part growth curve analysis among a youth and young adult cohort Nicotine Tob Res 2022 Jan 1;24(1):28-36.
Cantrell J, Huang J, Greenberg M, Xiao H, Hair E, Vallone D. The impact of e-cigarette and cigarette prices on youth and young adult e-cigarette and cigarette behavior: Evidence from a national longitudinal cohort. Tob Control 2020;29:374–380.
Cantrell J, Huang J, Greenberg M, Willett J, Hair E, Vallone D. History and current trends in the electronic nicotine delivery systems retail marketplace in the United States: 2010-2016. Nicotine Tob Res 2020;22(5):843-847.
Cantrell J, Vallone D, Thrasher JF, Nagler R, Feirman S, Muenz L, He D, Viswanath K. Impact of tobacco-related health warning labels across socioeconomic, race and ethnic groups: results from a randomized web-based experiment. PLoS One 2013;8(1):e52206
Cantrell J, Ilakkuvan V, Graham A, Xiao H, Richardson A, Mermelstein R, Curry S, Sporer A, Vallone D. Young adult utilization of a smoking cessation website: Results of an observational study comparing young and older adult patterns of use. JMIR Res Protoc 2016;5(3):e142.